News for Healthier Living
Leading Hemp-Derived Cannabinoid Brands Lean on Lifestyle and Youth Appeals on Social Media
 Brands that market hemp-derived, intoxicating cannabinoid products are capitalizing on lack of oversight on social media platforms to reach consumers, according to Rutgers Health researchers.
Since the passage of the 2018 U.S. Farm Bill, use of these products -- Delta-8 THC, HHC and THC-P delivered as edibles, beverages, vapes, concentrates and extracts -- has been on the rise throughout the United States. Brand marketing on social media, which is largely underregulated, may contribute to this growth.
The study, published in the journal Addiction, evaluated the marketing features used by leading brands on social media to inform consumer protection and youth prevention strategies, as well as public health policy responses.
August 19, 2026
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